Concerns surrounding personal safety, visa complications, ticket prices, and U.S. government policies have emerged as the primary deterrents for international fans contemplating travel to the United States for this summer’s World Cup. This insight stems from a recent survey conducted by the nonprofit U.S. Travel Association, unveiled just two months prior to the tournament kickoff on June 11. Alongside existing anxieties about soaring ticket costs, the financial viability of host cities remains uncertain, compounded by logistical challenges arising from ongoing conflicts in the Middle East. Notably, Iran has secured a place in the World Cup, with all preliminary matches set to take place in the U.S.
Potential Impact on Attendance
The U.S. Travel Association’s survey, which gathered responses from over 9,500 individuals across ten countries, warns that the success of international attendance is not guaranteed. The organization’s findings indicate that apprehensions related to safety, visa processing delays, and evolving U.S. policies could significantly hinder participation, thereby impacting the event’s overall potential.
World Cup organizers express optimism about welcoming a large international crowd, highlighting that tickets have already been purchased by fans from more than 200 different countries and territories. However, hard data regarding flight and hotel reservations to substantiate claims of robust attendance remains scarce.
Declining Accommodation Demand
Reports indicate that FIFA, the tournament’s governing body, has canceled thousands of hotel reservations across all three host countries: the United States, Canada, and Mexico. According to a Forbes analysis, accommodations in various venues are facing lower-than-expected demand, prompting concerns about the event’s ability to attract fans.
While the survey lacked details on reservations, it did offer an outlook on anticipated spending by attendees. The U.S. Travel Association represents diverse segments of the tourism industry, including state and local tourism boards, airlines, and hospitality sectors. The organization has highlighted the need for Congress to sustain federal funding for Brand USA, a marketing initiative that supports the domestic travel sector.
Spending Expectations
Among the respondents, nearly 25% indicated that visa and border processing difficulties would influence their travel decisions, as reported in the survey released on Wednesday. This data encompasses travelers from markets such as the United Kingdom, Germany, France, Brazil, and Canada. Insights reveal that international fans attending the World Cup typically skew younger than general leisure travelers and often stay longer, spending approximately 67% more during their visits.
Survey respondents anticipate an individual expenditure of about $5,048, while U.S.-based soccer fans traveling to watch games in other cities expect to spend an average of $4,794. Such expenditure patterns shed light on the financial impact of the upcoming event on both international and domestic attendees.
Ticket Pricing Controversies
FIFA has faced criticism regarding its dynamic ticket pricing strategy, which adjusts costs according to demand, ultimately placing a heavy financial burden on fans. To elevate concerns, the Massachusetts Bay Transportation Authority (MBTA) recently announced limited round-trip ticket availability to Gillette Stadium (designated as Boston Stadium for the tournament) priced at $80. This news has sparked anxiety among supporter groups in England and Scotland, both of which have scheduled matches at that venue.
Paul Goodwin, co-founder of the Scottish Football Supporters’ Association, expressed worries about the financial strains that fans may encounter. He noted, “There’s bound to be second mortgages and expenses charged to credit cards,” emphasizing the potential for overextension among attendees.
Challenges for U.S. Air Travel Infrastructure
Earlier in February 2025, the U.S. Travel Association released a report detailing inadequacies within the U.S. air travel system. The study underscored concerns about aging infrastructure, slow visa processing times, and outdated security technologies as significant hurdles to accommodating the millions of visitors anticipated for both the World Cup and the 2028 Summer Olympics. Addressing these barriers will be crucial for ensuring a successful experience for international fans and enhancing the overall reputation of U.S. tourism.
