Liquid C2 Launches Africa’s First Partner Experience Center in Johannesburg
Liquid C2, part of the global technology leader Cassava Technologies, has inaugurated Africa’s first Partner Experience Center powered by Google Cloud in Johannesburg, South Africa. This cutting-edge facility aims to assist partners and resellers in transitioning beyond traditional distribution. It offers an immersive environment essential for designing and deploying cloud and AI solutions tailored to the unique needs of African markets.
Empowering Partners with Certifications and Collaboration
At this center, partners can engage in a structured program aimed at achieving official Google Cloud certifications. Alongside the technical training provided by both Liquid C2 and Google, the facility will function as a collaborative hub, enabling users to work with expert engineers to create customized solutions. Once finalized, these solutions will be launched through Liquid’s extensive distribution network. This initiative opens new commercial opportunities for partners and serves as a catalyst for job creation and the rapid development of Africa’s technology ecosystem.
A Hub for Advanced Digital Technologies
The Partner Experience Center provides African partners and resellers with direct access to enterprise-grade technologies, including Gemini Enterprise and ‘Gemini Playspace’ for agile AI experimentation. The center also offers expertise for prototyping, testing, and scaling digital solutions in real-world scenarios. This initiative underscores Liquid C2’s commitment to strengthening its role within Africa’s partner ecosystem, enabling partners to navigate the infrastructure challenges, skills deficits, and complexities that impede digital transformation across the continent.
Fostering Collaboration Across Various Sectors
With the rising demand for advanced digital capabilities, the Partner Experience Center will serve as an innovation hub where businesses, startups, academic institutions, developers, and public sector stakeholders can collaboratively develop locally relevant solutions. This fosters shared growth and community across Africa.
Targeted Solutions for Key Industries
The facility also features industry-specific platforms tailored for sectors including financial services, healthcare, and retail. These platforms illustrate how AI-enabled solutions can mitigate operational risks, enhance efficiency, elevate customer engagement, and unlock new growth opportunities within African markets.
Leadership Insights on Digital Transformation
Ziad Suleman, Senior Vice President and CEO for South Africa and Botswana at Cassava Technologies, emphasized the importance of a robust ecosystem combining global innovation with local infrastructure and expertise. He stated that the Partner Experience Center, powered by Google Cloud, creates a practical environment for organizations to explore, test, and scale solutions that deliver tangible business value. By uniting their infrastructure and expertise with Google’s advanced technology, they are helping African businesses access essential AI and cloud capabilities.
Collaboration Focused on Economic Growth and Innovation
Tara Brady, President of Google Cloud EMEA, noted that this initiative marks a significant commitment to Africa’s digital future. The Partner Experience Center exemplifies their belief in the potential of a strong partner ecosystem. By leveraging advanced AI capabilities like the Gemini model and localized expertise, they aim to establish innovation hubs that empower businesses, generate jobs, and facilitate digital transformation across the continent.
Driving Local Expertise and Job Creation
This collaboration will focus on three core pillars: accelerating partner enablement, fostering AI and technology innovation, and promoting economic growth. The center will function as a proof-of-concept hub designed to dismantle historical market barriers. By utilizing Liquid’s ability to offer billing and credit in local currencies, the center will provide localized training, hands-on technology interactions, and business support to help partners manage financial complexities. This initiative directly invests in Africa’s technology workforce, promoting localized expertise and creating new job opportunities for certified engineers and technical professionals throughout the continent.
Commitment to Digital Inclusion Across Africa
As a division of Cassava Technologies, Liquid C2 has consistently delivered state-of-the-art digital technology to African businesses, both directly and through its partner ecosystem. The opening of this pioneering Partner Experience Center marks another significant milestone that reflects the company’s commitment to partnerships that leverage its continental reach to serve a wider array of organizations.
Furthermore, Cassava continues to drive digital inclusion throughout Africa by offering an integrated portfolio of connectivity, cloud, cybersecurity, and digital solutions. This enables organizations of all sizes and sectors to access and benefit from advanced technologies, fostering more inclusive participation in Africa’s growing digital economy.
