Seinde Signature Launches Experiential Tour with Sarah Baker
Seinde Signature, recognized as a leading force in Nigeria’s perfume industry and a pivotal player in the luxury fragrance sector across Africa, has announced an exciting three-city experiential tour in partnership with esteemed perfumer Sarah Baker. This collaboration signifies a transformative moment in Africa’s luxury market, seamlessly blending retail and immersive artistry to create unforgettable experiences.
Tour Schedule Highlights Global Fragrance Innovations
Commencing on April 16 in Abuja, the tour will proceed to Port Harcourt on April 17, before concluding with an extravagant gala in Lagos on April 19. This event will serve as a premier platform for unveiling two of Baker’s latest fragrance creations—’Velvet Vendetta’ and ‘Vava Vanilla.’ Notably, this tour marks Baker’s inaugural visit to the African continent, emphasizing Nigeria’s ascending reputation as a venue for globally recognized luxury launches.
Sarah Baker: A Perfumer with Unique Artistic Vision
Originally from San Francisco and now based in London, Sarah Baker transcends the conventional perfumer role. A writer and artist, she employs scent as a medium for storytelling and memory. Her artistic journey includes a fine arts education at the Art Institute of San Francisco and a master’s degree from Goldsmiths, University of London, both of which deeply inform her creative approach. For Baker, fragrance is not merely a product; it’s a form of sensory narrative that invites individuals to engage with their memories and emotions.
Innovative Fragrances Redefining Olfactory Art
Since establishing her eponymous brand in 2015, Baker has creatively pioneered a collection of fragrances, each meticulously crafted to evoke an emotional journey. Her portfolio currently features 16 scents, including popular favorites like ‘Peaches’ Revenge’ and ‘Flame and Fortune,’ known for their vivid storytelling and enriching textures. The upcoming fragrances, ‘Velvet Vendetta’ and ‘Vava Vanilla,’ continue her tradition of pushing olfactory boundaries, embodying both elegance and innovation.
Captivating Fragrances Take Center Stage
‘Velvet Vendetta,’ set to launch globally in December 2025, is a scent that blends a seductive sweetness with darker undertones, offering a nuanced experience that feels both intimate and powerful. In contrast, ‘Vava Vanilla’ reinterprets the classic vanilla note, transforming it into an elegant, modern fragrance that captures complexity and warmth. Together, these creations exemplify Nigeria’s growing stature within the international luxury ecosystem.
Seinde Signature: A Curator of Luxury Fragrances
Leading this cultural endeavor is ‘Olaseinde Olufemi Olusola,’ the founder of Seinde Signature and a prominent figure in the African perfume collection scene. Over the past six years, Seinde Signature has evolved from a passionate project into a powerhouse with over 40 premier niche fragrance brands and 15 locations across Nigeria. The brand is committed to enriching Nigeria’s fragrance literacy, establishing itself as a curator and educator in the luxury market.
A Sensory Immersion Beyond Traditional Retail
Reflecting Baker’s artistic sensibilities, the launch will be presented as an immersive performance installation rather than a standard retail event. The narrative behind ‘Velvet Vendetta’ and ‘Vava Vanilla’ will be artistically interpreted, transforming fragrance into a theatrical experience for guests. The venue, Fame Lagos at Purple Mall in Lekki, enhances this multi-sensory experience by offering ice cream infused with all of Baker’s fragrances, allowing guests to engage their senses in an innovative and harmonious manner.
