Spotify, celebrating five years in business in Nigeria, reports more than 1.4 billion hours of listening time on its platform in 2025 alone, confirming that the country’s transition to streaming-driven music consumption is accelerating.
The audio streaming platform, which launched in Nigeria on February 23, 2021, says its entry opens the local market to a global discovery-driven algorithm and curated playlist ecosystem. Since its launch, Spotify has reported continued user growth driven primarily by a younger, digitally native audience, with the average age of listeners in Nigeria being 26 years old.
According to the company, since 2021, listening activity has recorded an average year-over-year growth of 163.5%. Users in Nigeria have created over 25 million playlists to date, reflecting strong adoption of Spotify’s personalized listening capabilities. On average, Nigerian listeners stream about 150 artists a year, highlighting the diversification of music discovery patterns.
According to the company, since 2021, listening activity has recorded an average year-over-year growth of 163.5%. Users in Nigeria have created over 25 million playlists to date, reflecting strong adoption of Spotify’s personalized listening capabilities. On average, Nigerian listeners stream about 150 artists a year, highlighting the diversification of music discovery patterns.
Key stats from Spotify’s 5-year milestone
25+ million user-created playlists
By 2025, there will be over 1.4 billion hours of streaming.
Over 900,000 tracks added by Nigerian artists
Average year-over-year growth of 163.5% since launch
Spotify lists Asake, Wizkid, Seyi Vibez, Burna Boy, and Davido as the most streamed artists in Nigeria. The most streamed songs include “Remember” and “Lonely At The Top” by Asake, “Kese (Dance)” by Wizkid, “Doha” and “With You” by Seyi Vibez.
The platform also notes the increasing consumption of music in Nigeria’s indigenous languages, indicating wider acceptance of culturally-based content alongside global hits.
Five years after its launch, Spotify says it continues to provide local artists with a gateway to international audiences and positions Nigerian music in the global streaming ecosystem.
“Nigerians use Spotify to create and share playlists spanning Afrobeats, gospel, street pop, arte and more, discovering sounds rooted in indigenous languages alongside global hits,” the tech company said.
Beyond music, podcast consumption is growing. Spotify reports that Nigerians have streamed nearly 60 million hours of podcasts since its launch, demonstrating the growing demand for audio storytelling and spoken word content in the country’s evolving digital media landscape.
Looking to the next phase of growth for Nigeria’s digital audio ecosystem, Spotify said it remains committed to enabling Nigerian artists, creators and fans to connect, collaborate and export their culture around the world.
