Redington Partners with Adobe to Enhance Cloud Solutions in Africa
Redington, a prominent technology aggregator and innovation accelerator, has forged a reseller partnership with Adobe, a leading global technology firm. This collaboration aims to broaden the access to Adobe’s creative, design, and document cloud solutions across the African continent.
Under this distribution agreement, Redington will deliver Adobe’s Creative Cloud and Document Cloud offerings to customers in strategic African markets. This initiative is expected to significantly expand the reach of Adobe’s innovative tools in a region characterized by rapid digital transformation.
Sayantan Dev, Global Head of Software Solutions at Redington, addressed the media during a press conference in Lagos, emphasizing the critical role of software in modern business. He stated that effective software deployment is essential for companies to operate, scale, and maintain competitiveness in today’s fast-paced environment.
Dev elaborated, noting that the partnership with Adobe not only fortifies Redington’s software portfolio but also enables organizations throughout Africa to swiftly and efficiently integrate a premier creative and document management platform. He highlighted that through streamlined deployment, licensing, and activation facilitated by their channel ecosystem, businesses can leverage software as a strategic advantage, ultimately boosting productivity, innovation, and customer engagement.
According to a report by Daily Trust, Africa’s burgeoning digital economy and its youthful, tech-savvy populace present substantial opportunities for adopting creative and document cloud solutions. With this partnership, Redington aims to provide comprehensive training, enablement programs, and localized support to its partners, ensuring smooth adoption of Adobe technologies for the market’s evolving needs.
Jim Mathews, President of Africa for Redington, remarked on the unique growth narrative of the continent, influenced by local realities and the aspirations of its enterprises. He asserted that the collaboration with Adobe would bolster local adoption through training and robust support, enabling businesses to harness digital tools effectively and sustainably.
Serkan Çelik, CEO of TAEC, Redington Group, reiterated the significance of this partnership, positioning it as a foundation to support the accelerating digital growth in Africa. He stressed that this alliance merges global innovation with a solid local presence, reflecting Redington’s enduring commitment to the region and its objective to assist African businesses in achieving sustainable, competitive growth on the global stage.
Hishamul Hasher, Vice President of Redington’s Africa Software Solutions Group, acknowledged the importance of context and purpose in the application of technology. He emphasized that the partnership with Adobe empowers African businesses to transition from fragmented solutions to a cohesive software platform that enhances creativity, collaboration, and operational efficiency. By matching technology with real-world business needs, organizations can unlock substantial value, reshaping how they work, create, and engage.
This partnership not only reinforces Redington’s mission to drive digital transformation at scale but also leverages Adobe’s renowned technology to help organizations enhance collaboration, optimize workflows, and deliver rich digital experiences.
