New Partnership Launches Team Qhubeka NextHash in UCI World Tour
Today marks an exciting milestone as Team Qhubeka announces a five-year partnership with NextHash, officially rebranding the cycling team as ‘Team Qhubeka NextHash.’ This collaboration positions NextHash as a co-naming partner for Africa’s UCI World Tour team.
The newly renamed Team Qhubeka NextHash will make its debut on the international stage later this evening at the 108th Tour de France in Brest, France. This unveiling highlights a fusion of sports and cutting-edge technology, capturing the attention of cycling enthusiasts worldwide.
This multi-year agreement reflects a deep alignment of values between Team Qhubeka and NextHash. While NextHash emphasizes people, relationships, and reputation, Team Qhubeka focuses on people, purpose, and performance, uniting their missions for a greater impact.
NextHash is a global powerhouse that leverages blockchain technology to bridge the gap between traditional finance and the emerging realm of digital assets. Their goal is to democratize access to cryptocurrency and financial services, mirroring Team Qhubeka’s mission to create opportunities for underserved communities globally.
The rapid evolution of the digital finance sector presents unique opportunities. Team Qhubeka has consistently embraced the potential of technology, and this partnership with NextHash promises to forge new pathways for cycling within digital media, further engaging fans in innovative ways.
Douglas Ryder, Team Principal, expressed enthusiasm about welcoming NextHash as their official crypto and blockchain partner. This long-term relationship positions the team to innovate and captivate audiences as sports increasingly shift toward a digital landscape.
Ana Bencic, CEO of NextHash, stated that the partnership not only elevates Team Qhubeka’s profile in the UCI WorldTour but also resonates deeply with NextHash’s commitment to societal change. By joining forces, the two organizations aim to expand their reach and foster community engagement through technology and responsible practices.
As they embark on this exciting journey together, Team Qhubeka NextHash looks forward to utilizing the latest technological advancements to enrich the fan experience while supporting their riders in the 2021 Tour de France.
Distributed by APO Group on behalf of Team Qhubeka ASSOS.
For media inquiries, please contact Gene Smith, Head of Communications, at (email protected) or call +27 63 470 1710 or +31 625 739 033.
NextHash operates a state-of-the-art platform for cryptocurrency trading, enhancing user accessibility and providing global financial services. With a presence across Europe, North America, and Asia, the company is committed to regulatory compliance and serving international markets effectively.
Founded in 2007, Team Qhubeka NextHash is a high-performance cycling team driven by purpose. The first African cycling team to receive a UCI WorldTour license in 2016, they aim to inspire and create opportunities while competing at the highest levels of the sport.
Through the organization’s partnership with Qhubeka Charities, they have been able to distribute over 30,000 bicycles to South African communities, enriching lives and ensuring improved access to essential services. Through cycling, Qhubeka empowers individuals to overcome socio-economic challenges and improve their realities.
