25.06.26
Out There Media and Pulse forge strategic alliance to elevate digital advertising in Africa
The collaboration combines Out There Media’s proprietary Mobucks™ technology, already integrated with major telecommunications companies such as Vodafone, O2 Telefonica, BT, Deutsche Telekom, Starhub, and MTN Group, with Pulse’s exceptional execution capabilities in the field.
Out There Media (OTM), a frontrunner in mobile advertising technology and monetization of communications data, has announced a strategic partnership with Pulse Africa, a premier media and culture entity on the continent. As part of this collaboration, Pulse will act as Out There Media’s official local sales representative, focusing on establishing a strong digital advertising presence in key global markets, notably in West Africa, particularly Nigeria and Ghana.
This alliance aims to enhance Africa’s digital infrastructure by leveraging OTM’s Mobucks™ platform, a leading mobile advertising tool tailored for carriers. Working alongside Tier 1 telecom providers such as MTN Group, Vodafone, and Deutsche Telekom, OTM is poised to deliver advertising access to approximately 300 million subscribers across countries including South Africa, Nigeria, Ghana, and Cameroon.
In addition to its cutting-edge technology, Out There Media brings robust relationships with Fortune 500 brands to the African market, including partnerships with established names like Unilever, Coca-Cola, and Netflix. The collaboration also extends to global agency networks such as WPP and Publicis Groupe, enhancing OTM’s reach within the competitive advertising landscape.
Pulse enhances this partnership with a dedicated team of over 100 professionals specializing in sales, ad operations, and creative strategies. This synergy will enable brands and advertising partners to utilize the Mobucks™ platform for high-quality mobile advertising formats, pulling from targeted, privacy-conscious first-party data. This includes options for Rich Communication Services (RCS), targeted messaging, video, audio, and notifications.
Ibrahim Misto, Chief Digital Officer at MTN Ghana, emphasized the significance of this partnership for boosting the company’s competitive edge in Africa’s digital sector. He pointed out that merging MTN’s extensive reach and insights with the technological prowess of Out There Media and the market knowledge of Pulse establishes a formidable ecosystem for brands looking to engage consumers effectively.
Katharina Link, CEO of Pulse Africa, explained that the partnership broadens the capabilities available to brands throughout Africa. By merging OTM’s technological expertise and global connections with Pulse’s creativity and local acumen, they aim to introduce innovative technology-driven advertising solutions, thereby unlocking new growth avenues in the industry.
Kerstin Trikaritis, CEO and co-founder of Out There Media, expressed enthusiasm about collaborating with Pulse, praising its market execution strength. Trikaritis believes that joining Pulse’s commercial excellence with OTM’s Mobucks™ technology will empower advertisers to reach African consumers with unmatched scale and accuracy. Beyond their commercial goals, both organizations are committed to leveraging their resources to support social impact initiatives, including entrepreneurship and youth employment across the region.
About Out There Media
Out There Media is a leading player in data-driven mobile advertising, harnessing first-party data through its award-winning Mobucks™ platform. This technology enables brands, agencies, and mobile operators to develop highly interactive and engaging mobile-first customer experiences. Trusted by major brands such as Unilever and Netflix, OTM is at the forefront of the RCS revolution, collaborating with mobile operators like Vodafone and T-Mobile. For further information, visit www.out-there-media.com.
About Pulse Africa
Pulse Africa is a prominent media and culture company, reaching over 60 million users monthly through its brands, including Pulse and Business Insider Africa. Straddling the intersection of content, culture, and commerce, Pulse connects audiences and brands across major markets in Africa, including Nigeria and Ghana, and is part of Ringier, a leading European media and technology firm with a years-long legacy. For more details, visit www.pulse.africa and www.ringier.ch.
