Written by Scott Nishimura, Fort Worth Report
June 14, 2026
Excitement Builds for FIFA World Cup in Dallas-Fort Worth
This weekend marks the beginning of the highly anticipated 2026 FIFA World Cup in Arlington, Texas, where an array of nine matches is set to energize the Dallas-Fort Worth area. However, uncertainty looms over the event’s potential economic impact and attendance levels.
Economic Predictions Amid Last-Minute Adjustments
Local leaders initially forecasted an economic boost of up to $2 billion for North Texas. However, as the event approaches, FIFA’s release of certain hotel reservation blocks has raised concerns. A recent check revealed that rooms at the Loews Arlington Hotel were being offered for $646, a significant increase from $395 just days prior.
Local Officials Speak on Challenges Ahead
Brent Dellard, president and CEO of the Arlington Convention and Visitors Bureau, indicated that while the economic windfall may not reach expected heights, June and July are still anticipated to be record revenue months for the city. Dellard acknowledged that multiple factors could dilute the potential economic benefits, especially given that matches will take place in 16 different cities across three countries, unlike the concentrated venues of Qatar in 2022.
Global Conflicts and Travel Costs Affect Attendance
According to Dellard, ongoing geopolitical tensions, increasing fuel prices, and elevated ticket prices—now considerably higher than in past tournaments—could further deter spectators. He pointed out that economic shifts may prevent international fans from making the journey to the matches.
Immigration Policies Spark Protests at Events
In a recent protest outside an Arlington stadium, demonstrators voiced their opposition to U.S. immigration policies just before the highly anticipated match between the Netherlands and Japan. The situation has drawn attention, particularly following the denial of entry to a Somali soccer referee scheduled to officiate during the tournament, which reignited discussions about the country’s immigration regulations.
Fan Influx and Community Engagement
Despite these challenges, local communities prepare for an influx of international fans. Goran Krundia, an entrepreneur in Fort Worth, noted that numerous supporters of the Croatian national team are converging in the area ahead of their game against England on June 17. He expressed optimism about the turnout and shared tales of fans traveling from places as far as Australia, Canada, and Croatia.
Short-Term Rentals in High Demand
As the tournament approaches, demand for short-term rentals in North Texas has surged. Research from AirDNA indicates that rental bookings have spiked, with a projected increase of 30,000 nights compared to last year. Average nightly rates now sit at approximately $221 for booked properties and $384 for available listings, with a notable portion of reservations concentrated in Dallas.
Anticipated Events to Supplement World Cup Atmosphere
Even if the World Cup does not meet initial expectations, Dellard remains optimistic about the opportunities for Arlington, which saw 1 million tourists and $3.1 billion in economic activity during a previous summer. More than half of the upcoming World Cup dates will feature events in the entertainment district, including Texas Rangers games and concerts, creating a vibrant atmosphere throughout the tournament.
Scott Nishimura is a senior local government accountability editor and reporter with the Fort Worth Report. Please contact scott.nishimura@fortworthreport.org.
