Leadership Beyond the Throne
Oba Adeyeye Enitan Ogunwusi, the Ooni of Ife, has expanded his understanding of leadership far beyond the ceremonial aspects of his role. He has established a reputation as a prominent investor in local businesses, a commitment that is clearly articulated in the ambitious development plan for the “Ojaja Mall and Suites” in Lagos.
A Monarch with a Business Focus
Unlike many of his peers, Ogunwusi actively prioritizes investments in indigenous enterprises. While other monarchs often concentrate on maintaining their royal duties, the Ooni of Ife recognizes the critical importance of supporting the local economy. His approach reflects a belief that empowering local businesses directly impacts the everyday lives of Nigerians.
Commitment to Local Investment
The Ooni described himself not merely as a supporter, but as a dedicated indigenous investor with significant stakes in various sectors. He firmly states that fostering local businesses is crucial not only for economic stability but also for enhancing the purchasing power of ordinary citizens. He views Micro, Small and Medium Enterprises (MSMEs) as fundamental to the country’s economic structure.
From Entrepreneurial Spirit to Civic Leadership
Before ascending the throne, Ogunwusi was a seasoned entrepreneur, starting multiple ventures in sectors such as mining and banking in his twenties. His legacy in retail and hospitality is particularly noteworthy, encompassing over 3,000 residential and commercial properties throughout Nigeria, including the distinguished Inagbe Grand Resort in Lagos.
Ojaja Mall: A Vision Realized
Ojaja Mall and Suites stands as a manifestation of his entrepreneurial vision. Scheduled to debut in late 2025, the sprawling facility on Ogombo Street is designed to be a holistic destination for shoppers and adventurers alike. Spanning 18,000 square meters, it aims to combine shopping, entertainment, and leisure in a single, accessible location.
A Hub for Local Commerce
The mall will feature 295 diverse outlets—ranging from salons to pharmacies and restaurants, with many already leased to local businesses. An arcade, cinema complex, and a supermarket dedicated to locally produced goods will further distinguish the mall. The Ojaja More supermarket offers everything from bakeries to butchers, showcasing Ogunwusi’s commitment to promoting local products, including his own line of beverages, Ojaja Drinks.
Integrating Culture and Innovation
Ogunwusi envisions the mall as a fusion of tradition and modernity, elevating the shopping experience while showcasing Nigeria’s retail prowess. He is optimistic that an integrated commercial hub bolstered by technological innovations—including artificial intelligence—will make Nigeria an attractive destination for future indigenous investments.
Balancing Dual Roles with Ease
Despite criticisms regarding his business ventures, Ogunwusi asserts that his entrepreneurial background enhances his effectiveness as a leader. He maintains a robust team for both his royal duties and business operations, including his sister Bimpe Ogunwusi, who oversees the mall’s management. His leadership philosophy is rooted in community engagement, aiming to inspire young Nigerians to uncover their entrepreneurial potential.
