Mastercard Launches Priceless.com in Africa
Mastercard has rolled out its global lifestyle platform, Priceless.com, across Africa, providing Mastercard cardholders worldwide with new ways to experience the continent’s iconic destinations.
Curated Experiences Across Nine African Markets
The platform showcases culturally rich journeys in nine African nations: South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda, Rwanda, and Zimbabwe. It offers travelers a premium, curated view of Africa, enabling them to explore its diverse offerings.
Unique Travel Experiences in Africa
Priceless Africa invites travelers to immerse themselves in unique experiences, from wildlife encounters to hidden galleries and vibrant festivals along exotic coastlines. Cardholders can explore a rich tapestry of culture, tradition, and community connection. Each experience aligns with Mastercard’s key passion points, including culture, cuisine, nature and wildlife, and adventure, ensuring travelers can safely enjoy their interests.
Comprehensive Travel Benefits for Mastercard Users
Mastercard provides a variety of travel benefits designed to enhance the journey. These include savings on hotels and flights, airport lounge access, seamless reservations on major travel platforms, car rentals, and e-hailing services. Together, these offerings facilitate a secure and rewarding travel experience at every stage.
A Fast-Growing Tourism Sector in Africa
This initiative arrives as Africa’s travel sector experiences rapid growth, becoming one of the world’s fastest-expanding tourism regions. The United Nations Tourism Office estimates that the continent will welcome 81 million international tourists in 2025, reflecting an 8% increase from the prior year. As travelers increasingly seek authentic and purpose-driven experiences, Mastercard and its partners are committed to fostering this growth with curated activities along with secure, seamless payment solutions.
Enhancing Travel with Unique Priceless Moments
During peak travel seasons, Mastercard and its partners facilitate distinctive moments, offering travelers unique Priceless experiences. Their focus on secure payment processes significantly enhances each aspect of the journey.
Accessible Authenticity with Priceless Africa
Ahmed Abdel Karim Hussein, Executive Vice President of Integrated Marketing and Communications for Eastern Europe, the Middle East, and Africa, notes that travelers increasingly desire genuine interactions steeped in local culture. Through Priceless Africa, Mastercard aims to provide unforgettable experiences, all while ensuring secure transactions accompany every part of the journey.
Defining Adventures Awaiting Cardholders
Priceless Africa features some of the continent’s most memorable moments. Cardholders can partake in a sunrise hot air balloon ride over Amboseli, explore Cape Coast Castle by candlelight, trek with mountain gorillas in Rwanda or Uganda, enjoy a traditional Bedouin dinner in the desert, hike the stunning Le Morne Brabant in Mauritius, sail in a traditional dhow on Menai Gulf, track rhinos in Matobo Hills, or create a unique fashion piece with Accra’s top designers. These curated experiences can be booked in one place, although availability may vary by market.
Support from ‘You Have To Be Here’ Campaign
The launch of Priceless.com in Africa is bolstered by Mastercard’s ‘You Have To Be Here’ travel campaign, a creative initiative aimed at inspiring cardholders to explore the continent through curated storytelling and ongoing travel inspiration. This campaign commenced on June 18 and is set to run until December 2026.
