Nigeria Digital Public Relations Summit Introduces Advisory Board
The Nigeria Digital Public Relations Summit has announced the formation of a six-member advisory board comprised of prominent figures recognized for their expertise in public relations, strategic communications, media, and digital innovation. This initiative signifies a crucial development in the summit’s evolution as it enters its 11th year.
Advisory Board’s Role and Responsibilities
Organizers of the summit emphasized that the advisory board will serve a vital function by offering independent counsel, industry insights, and strategic support aimed at enhancing the summit’s relevance, outreach, and overall impact. The board will also foster strategic partnerships, encourage stakeholder engagement, advocate for industry standards, and promote professional development initiatives that propel digital public affairs in Nigeria and across Africa.
Members of the Advisory Board
The newly appointed advisory board comprises notable professionals, including Yomi Badejo Okusanya, lead partner at CMC Connect LLP and former president of the African Public Relations Association; Emeka Oparah, Vice President of Corporate Communications at Airtel Africa; Yushaw A. Shuaib, Founder and CEO of Image Merchants Promotion Limited, which publishes PRNigeria and Economic Confidential; and Tolulope Olorundero, Founder and Principal Consultant of Mothron Communications and the Nigerian Women in Public Relations initiative. Omawumi Ogbe, CEO of GLG Communications and creator of the PR Powerlist, along with Celestine Achi, CEO of Cihan Media Group, complete the board.
Insights from the Advisory Committee’s Chairman
In a statement, Chairman Yomi Badejo Okusanya highlighted the summit’s recognition as a vital platform for industry experts. He remarked that the Nigeria Digital PR Summit has established itself as an authoritative space for dialogue surrounding digital public relations, reputation management, and strategic communications across Africa. The advisory board members are committed to facilitating the summit’s continued expansion and aiding in developing a profession that can navigate an increasingly complicated communications landscape.
Looking Ahead: The Role of the Summit
Badejo Okusanya emphasized that the future belongs to practitioners who can think critically, adapt seamlessly, and collaborate across various sectors. He noted the importance of the summit in shaping a new generation of communicators equipped to address and thrive in the contemporary challenges of the industry.
Convener’s Perspective on the Appointment
Convener Seguin McMedal described the appointment as a significant milestone in enhancing the summit’s capabilities. He expressed confidence that the qualifications, experience, and influence of the advisory committee members would significantly enrich stakeholder engagement, fortify strategic partnerships, and amplify the summit’s role in advancing digital public relations practices within Nigeria and across Africa.
Upcoming Summit Dates and Theme
The 11th Nigeria Digital PR Summit is scheduled to take place in Lagos on October 15 and 16, 2026. This year’s theme, “The Rise of Digital Influence: Culture, Creators and New PR Strategies,” underscores the summit’s commitment to addressing the evolving landscape of public relations in the digital age.
