QShelter Limited Partners with TFRC for Innovative Fitness Event in Lagos
QShelter Limited, a prominent digital asset platform, has forged a partnership with The Fitness Religion Company (TFRC) to host the inaugural “2004 M00VE Experience” fitness and lifestyle event in Lagos. This initiative marks an exciting milestone, blending fitness with community engagement.
Diverse Activities Attract Participants Nationwide
This engaging event featured a variety of activities, including a mini-marathon, fun races, aerobics sessions, dance performances, a five-a-side football match, and a physical fitness contest. The marathon segment stood out, attracting athletes from across the country to compete in a vibrant and well-regulated atmosphere.
Raising Awareness Through Lifestyle Integration
During the event, QShelter Limited Chairman Kola Sowande emphasized the importance of integrating lifestyle events like the M00VE Experience into their outreach efforts. He stated that such initiatives are aimed at raising awareness, fostering engagement, and offering potential homeowners and investors a glimpse into the vision of their projects.
Tackling Societal Challenges with Sustainable Solutions
Sowande further highlighted that the event serves a more profound purpose, addressing pressing societal issues such as the housing shortage in Nigeria and Lagos State. By showcasing scalable and sustainable housing solutions, the event aims to demonstrate the company’s commitment to making an impact beyond mere promotion.
Vision for an Annual Event Focused on Community Growth
He conveyed optimism about the future, stating, “We believe this is just the beginning, and we look forward to making this an annual event that grows in scale and impact in the years ahead.”
Community-Centered Development Approach
Gbenga Alam, Chief Operating Officer of QShelter Limited, echoed this sentiment, explaining that the 2004 Estate project was conceived with sustainability and resilience at its core. The development adheres to strict environmental standards, such as elevating structures above flood levels to mitigate risk. Alam emphasized the importance of community involvement in the planning process to ensure that the event resonates with local needs and fosters an inclusive environment.
Celebrating Fitness and Community Engagement
Nollywood actor and influencer Tobi Bakure expressed his support for the initiative, praising its ability to unite people through fitness and community interaction. He noted the diverse range of activities, which ensures participation from individuals of all ages and fitness levels.
Competitive Spirit and Sporting Excellence Recognized
The marathon featured both women’s and men’s categories, with distances of 5 km and 22 km. Notable winners included Fadekemi Elinle, Gang James, Gyan Sunday, and Aminat Alabi. Elinle, who triumphed in the women’s 22 km marathon, commended the organizers for their exceptional support and the event’s overall quality, underscoring its role in promoting sports development in Nigeria.
Innovative Living at the 2004 Estate
Developed in collaboration with Continental Civil General Construction Limited, the 2004 Estate represents a visionary approach to modern living. It integrates smart infrastructure and wellness-oriented environments in its design. Located just 23 minutes from Victoria Island via the Lagos Coast Road, the estate is elevated 5 meters above sea level to protect against flooding. Amenities include internal roads, shopping centers, gated security with CCTV, hybrid and solar power systems, recreation facilities, and secure perimeter fencing. Residents benefit from 24-hour access to power and water, as well as flexible payment options, including long-term plans with competitive rates. The MREIF mortgage scheme also offers an additional pathway for potential homeowners to acquire property within this innovative estate.
