Unilever Nigeria Announced Winners of Rexona’s 2026 FIFA World Cup Consumer Promotion
Nigeria, Lagos. June 5th, 2026. Unilever Nigeria Plc has officially unveiled the winners of its Rexona 2026 FIFA World Cup™ consumer promotion. This initiative offers loyal customers of the popular deodorant brand Rexona a chance to experience the excitement of the upcoming FIFA World Cup live in Vancouver, Canada.
Exciting Rewards for Consumers
The award ceremony took place at the Ebeano Supermarket in Ikeja, marking a successful conclusion to a consumer promotion designed to reward brand loyalty. Participants were eligible for grand prizes by purchasing three Rexona aerosol products, with all winners also receiving guaranteed rewards. This engaging campaign aimed to encourage customers to choose Rexona over competing brands.
Prizes and Promotional Details
Winners of the promotional drawing received a prize package entirely sponsored by Rexona, including round-trip flights, accommodations, and tickets to the matches. The brand promised to manage all travel arrangements, ensuring a memorable experience for the winners during the 2026 FIFA World Cup™.
Commitment to Customer Engagement
During the event, Zainab Obagun, Head of Corporate Affairs, Communications, and Sustainability at Unilever Nigeria, emphasized the promotion’s role in strengthening connections with consumers. She noted that the FIFA World Cup 2026™ consumer campaign reflects Unilever’s commitment to rewarding consumer loyalty while fostering memorable experiences.
The Importance of Partnerships
Obagun highlighted the necessity of collaboration within the retail ecosystem, stating that partnerships with trade stakeholders are vital for delivering value to consumers across Nigeria. This promotion exemplifies how such alliances can enhance customer engagement and satisfaction.
Sharing Passion Through Sports
Rexona’s Brand Manager, Oride Olumido, explained that the campaign builds on the success of previous football-related consumer initiatives. It is part of a broader strategy to deepen engagement through passion-driven campaigns resonating with consumers, further enhancing brand loyalty.
Emotional Impact on Winners
Fatima Ahmed, one of the winners, expressed her excitement, describing the experience as a dream come true. Emphasizing the opportunity to witness one of the world’s largest sporting events live, she thanked Rexona for making this possible. As an official sponsor of the 2026 FIFA World Cup™, Rexona has effectively utilized this global event to connect with consumers while rewarding their loyalty. The campaign also included other Unilever personal care brands, such as Dove and Axe, creating a buzz around the tournament and engaging a diverse array of consumer segments.
About Unilever
Unilever is a leading global supplier of personal care, beauty, health, and food products, available in over 190 countries and used by 3.4 billion people daily. Operating in Nigeria for over a century, Unilever Nigeria is a locally listed company with a strong portfolio that includes well-known brands such as Closeup, Pepsodent, Vaseline, Rexona, Knorr, and Royco.
